9:13 am, June 9th, 2012
BOX OFFICE
(DreamWorks)
(Fox)
It's animals versus aliens in a weekend box office clash that could come down to the wire.
Animated sequel Madagascar 3: Europe's Most Wanted and extraterrestrial horror flick Prometheus are in a tight race, with both movies expected to open at more than $55 million.
Right now, projections give Madagascar 3 the slight edge ($58 million) over Prometheus ($55 million).
Meanwhile, Snow White and the Huntsman is tracking toward a strong $23 million second weekend, ahead of Men in Black 3 ($15 million) and The Avengers ($12 million).
The Avengers, by the way, should increase its staggering cumulative domestic total ' the third-highest in history ' to about $570 million this weekend.
The chart takes a big dip after that.
The Best Exotic Marigold Hotel ($3.1 million) should hold off What to Expect When You're Expecting ($2.7 million) for sixth place.
Meanwhile, misfire Battleship ($2.3 million) has sunk to 8th place, barely ahead of The Dictator ($2 million) and Dark Shadows ($1.5 million).
As always, these initial projections are subject to change.
Gossip Cop will have updates.
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This obsession of which movie wins the weekend box office is silly. I like to see how well a movie does in the box office. But to really care if one movie makes 3 million more then another when both are doing in excess of $50 million is really useless. At that dollar amount they are both winners. The true test is their drop off in the second weekend to see if they have gels and will make some long term money. Both movies are geared for a different audience so they are not really competition for the same dollar.
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